English Article

Promoting Animation and Gaming

Centre sets up task force to promote animation, gaming.

The Information and Broadcasting Ministry has constituted an Animation, Visual Effects, Gaming and Comics (AVGC) promotion task force. Headed by the I&B Secretary, the task force will submit its first action plan within 90 days. It has representation from the industry, academia and State governments. Earlier, Union Finance Minister Nirmala Sitharaman, in her Budget speech, had announced the creation of AVGC promotion task force. The body will frame a national AVGC policy; recommend national curriculum framework for graduation, post-graduation and doctoral courses in AVGC-related sectors; and facilitate skilling initiatives in collaboration with academic institutions, vocational training centres and industry. It will boost employment opportunities and help in the promotion and market development activities to extend global reach. of the Indian industry; enhance exports and recommend incentives to attract foreign direct investment in the sector. The I&B Ministry said the AVGC sector in the country had the potential to become the torch bearer of “Create in India” and “Brand India”. “India has the potential to capture 5% of the global market share by 2025, with an annual growth of around 25-30% and creating over 1,60,000 new jobs annually,” it said. The task force comprises Secretaries of the Ministry of Skill Development and Entrepreneurship, Department of Higher Education, Ministry of Education, Ministry of Electronics and Information Technology, and the Department for Promotion of Industry and Internal Trade.